Formium

Worldwide Partners 75th Anniversary

2013-05-16T16:54:06+00:00

We're a proud member of Worldwide Partners, the world's largest independent network of owner-operated agencies, with 84 agencies in 51 countries. Formium and our agency partners celebrate Worldwide Partners' 75th anniversary -- and the continued support for our network of idea-generating, industry-molding, forward-thinking agencies. Congrats Worldwide Partners for enduring the ages, and paving the path of the future. Learn more here: http://www.worldwidepartners.com/

Fantastic Furniture, By Design

2013-04-01T23:15:37+00:00

When it comes to design, we have a special place in our hearts for modern furniture. So when Scandinavian Designs asked us to produce a video for broadcast and online to promote their Made in America campaign, we jumped at the chance. Complete creative development included music, sound, editing, and the fast-paced and fun execution that highlights the brand’s variety and diversity. Check it out, and happy decorating.

Do You Want Fries With That?

2013-04-01T21:34:30+00:00

What makes any meal better? Right. Fries. And CravOn Never Fried french fries are no exception. We were lucky enough to work with Daniel Shemtob of The Lime Truck (famous for winning Food Network’s The Great Food Truck Race) to develop a bunch of delicious recipes that bring together CravOn fries with The Lime Truck flavors. Nothing brings recipes to life like seeing them in action, so we created a video of Daniel whipping up one of his specialties. We used the video to drive engagement on the CravOn website and across social channels and to build awareness about the brand. Click here to get cooking with Daniel. To see more about the CravOn integrated marketing campaign click here.

CravOn Never Fried French Fries has launched!

2013-03-13T01:20:04+00:00

We had a blast at our CravOn "Never Fried But Always Sauced" launch party at the Hollywood Improv last weekend. It featured comedy by Melissa Villasenor and Ben Glieb, delicious food by The Lime Truck, and a cast of "fried" characters. Our best product launch party. Ever! Click here for the album.

CAUSE MARKETING. ’CAUSE WE CARE.

2012-12-20T22:28:56+00:00

If you know Formium, you know we’re a passionate bunch. Passionate about our work. About making waves. And about giving something back to the causes we believe in. Every year we dedicate a percentage of our time to organizations that support the arts, celebrate the outdoors or make life better for children and families.

This year, we were excited to lend our talents to the Sausalito Film Festival by creating Oscar-worthy branding and collateral. We worked with the Bay Area Discovery Museum and the Center for Childhood Creativity to create their mission, positioning and identity. And we helped Lifehouse, an organization serving people with developmental disabilities, attract first-class donors to its gala.

Grabbing attention is one of the things Formium does best. We make it our business to leave the world better. LEARN MORE ABOUT OUR PARTNERS IN THE NON-PROFIT WORLD

Never Underestimate the Power of the Crowd

2012-11-20T23:37:28+00:00

Crowd sourcing isn’t just about engagement. It’s about getting your customers to connect and stay in the game. Your fans hold more power than you think. Smartly crafted social media can shape the conversations that define your brand.

The stories have to be true. The ideas have to ignore boundaries. The content has to be worth sharing and culturally relevant. For us, it’s all in a day’s work. FIND OUT MORE

MEET TRACY

2012-10-31T00:35:05+00:00

Tracy came to Formium's Social Media Strategist position by way of Lucasfilm in San Francisco. An East Coast lady at heart, DC—and the Redskins—are in her blood. She is living the bi-coastal dream she's always wanted. Tracy came to love SF through the 14-plus years she ate her way through the best city for foodies and wine snobs. She fell for the galloping-paced tech boom (both of them) and never let go of the reigns. In that time, she's worked as an online copywriter for WebTV and Reel.com, a content producer at iSyndicate, a social media producer at Gap, Inc, and TRX and as a social media consultant to a few independent artists and producers in the LA area. She's eager to take on more adventurous projects by continuing to work for some of the best in the business. SEE OUR SOCIAL MEDIA APPROACH

AHEAD OF THE PACK

2012-07-30T18:45:32+00:00

Mobileistic, a leading wireless dealer on the East Coast specializing in all things mobile, recently came to us to help them launch a dynamic line of accessories with an eco-friendly packaging solution. Working closely with their team, Formium focused on developing a cost-effective, eye-catching line look that will set Mobileistic apart from the endless options of accessories at shelf.

CREATIVE THINKING CAPS

2012-07-30T18:13:51+00:00

When the Bay Area Discovery Museum reached out to us to help them develop a strategy for their new think tank, Center for Childhood Creativity, we jumped at the chance. We took this project on pro-bono because we are passionate about creative thinking and believe in their mission: To help kids to develop creative thinking skills. In collaboration with Executive Directors Elizabeth Rieke and Karyn Flynn, we have been exploring with their team the how, why and what matters for their organization and key audiences, making sure that their messaging and strategy resonate with educators, parents and constituents alike.

A LOVE STORY . . .

2012-07-24T19:38:37+00:00

The story starts with wine and oysters, and leads to a steamy relationship based on foodie obsession. Fetzer and Bonterra wines asked us to help them rethink their 2012 campaigns. Likewise, Hog Island Oysters will be looking to us to take their much desired brand to the next level. Now that’s a threesome!